Last updated: December 12, 2025
At BackmarkerSPORTS (“we”, “our”, or “the site”), accessible at https://backmarkersports.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and the rights you have over your data. It also outlines our use of third-party services such as Google Analytics, Google AdSense, and MailPoet.
1. Who We Are
BackmarkerSPORTS is an independent online sports journal focused on analysis, opinion pieces, and results coverage across motorsport and other sports.
Website: https://backmarkersports.com
Contact: sam@backmarkersports.com
2. Information We Collect
We collect personal data in the following ways:
A. Comments
When visitors leave comments, we collect:
Name, email address, and website (if provided)
IP address and browser user agent (for spam detection)
An anonymized hash of your email address may be sent to Gravatar to display a profile image. Please see the Gravatar Privacy Policy for details.
B. Media Uploads
If you upload images to the site, please avoid including embedded location data (EXIF GPS). Other visitors can potentially extract this data.
C. Cookies
We use cookies to:
Remember your comment details (name, email, website)
Improve your browsing experience
Support analytics, embedded content, and advertising technologies
These cookies may remain on your device for up to one year unless cleared.
D. Embedded Content
Articles may include embedded content (e.g., videos, tweets). Embedded content from third-party websites behaves exactly as if you visited those sites directly. These sites may collect data, use cookies, and track your interaction.
3. Analytics & Email Subscriptions
A. Google Analytics
We use Google Analytics to understand how visitors use our website. Data may include:
Anonymized IP address
Browser, device type, and operating system
Pages viewed and time spent
Referring URLs
You can opt out via the Google Analytics Opt-Out Add-on.
B. MailPoet (Email Newsletter)
If you subscribe to our newsletter, MailPoet stores and processes your email address (and any optional details you provide). MailPoet helps us send emails and does not use your data for any purpose other than delivering newsletters.
You may unsubscribe at any time via the link in any email.
4. Advertising (Google AdSense)
We use Google AdSense to display ads. AdSense may use cookies and similar technologies to show:
Personalized ads
Non-personalized ads (depending on your location and consent)
Google may collect:
Browser and device information
Approximate location
Interaction with ads and pages
You can manage personalized ad settings through:
Google Ads Settings
YourAdChoices (for applicable regions)
All processing is handled under Google’s Privacy Policy.
5. Data Retention
We retain data for as long as necessary for website operation:
Comments and their metadata: kept indefinitely
Registered user accounts: stored until edited or deleted (or deleted upon request)
6. Your Rights
Depending on your location, you may have the legal right to:
Request an export of your personal data
Request deletion of your personal data
Withdraw consent for cookies or marketing
Object to or restrict certain processing activities
To make a request, email us at sam@backmarkersports.com.
We may need to verify your identity before completing your request.
7. Where Your Data Is Sent
Your data may be processed by:
Spam detection services
Analytics providers (Google Analytics)
Email service providers (MailPoet)
Advertising networks (Google AdSense)
These providers may have servers located outside your country.
8. Cookie Consent & Preferences
We use a cookie consent banner provided by CookieYes to comply with GDPR and similar regulations. You can adjust your cookie preferences at any time using the consent banner or through your browser settings.
9. Contact Us
For questions about this Privacy Policy or our data practices, please contact:
📧 sam@backmarkersports.com